Frase Review 2025: Supercharge SEO with AI-Driven Content

Creating high-quality content for SEO can be time-consuming and challenging. That’s where AI-powered writing tools come in.

I recently tested one of the leading platforms, and the results were eye-opening.

Using Frase, I was able to in 1 hour, generate a 3,965-word article titled “How to build an email list for Professionals”, fully SEO-Optimized and ready to rank.

The process was seamless, and the output was surprisingly polished. But the real test was how it performed in search rankings.

Compared to a human-written piece, the AI-generated content ranked for 15 keywords, while the manual version ranked for 7. This raises important questions about Google’s stance on AI-generated content in 2025 and how AI tools like Frase are adapting to algorithm changes.

What sets Frase apart from its 2021 version?

Features like multilingual support, deeper SERP analysis, and an expanded template library make it a standout choice for modern marketers.

In this Frase review, We will dive deeper into it’s latest features, pros and cons, my own experience using it and how it fares to it’s competitors.

Overview

Introduction to Frase

Frase is a writing assistant tool that has transformed content creation since its inception in 2016.

Founded by Tomas Ratia and Cody Jacques in Boston, it emerged from a need to tackle the complexities of SEO using AI technology.

When I first tried this tool in 2021, I wasn’t particularly impressed.

The interface felt clunky, and the content creation process was far from smooth.

The results? Underwhelming.

Fast forward to 2025, and the platform has undergone a massive transformation and evolved into Frase 2.0.

What changed?

For starters, the platform now offers 4 core tools: Content Briefs, Content Optimization, Content Editor, and AI Article Writer, and additional 40+ AI tools.

AI Tools like the value proposition generator and slogan builder have been game-changers.

After its acquisition by Copysmith in 2022, Frase has evolved into a leading platform, now serving 30,000+ content creators, marketing agencies, and prominent companies like PTC, Coursera, Talk Space, Merkle, Career Karma and Digitas.

Today, Frase stands as a comprehensive solution, enabling users to research, write, and optimize content efficiently for Google, It’s specialized approach outperforming natural responses from AI-driven platforms like ChatGPT, Deepseek and Claude.

Its toolkit includes advanced features that save time and boost visibility. With nearly $1M in funding and a solid reputation built on trust from industry giants, Frase’s credentials are undeniable.

This acquisition and financial backing reflect its commitment to innovation.

Still, the improvements in 2025 make it a compelling option for anyone serious about SEO and content creation.

What is Frase?

The Frase software combines SERP analysis with AI-driven writing in one seamless interface.

It’s a hybrid tool designed to balance 60% research and 40% content creation. Whether you’re optimizing for SEO or generating articles, it’s built to streamline your workflow.

The platform revolves around three core components: the SERP Analyzer, AI Writer, and Optimization Dashboard.

The SERP Analyzer helps you understand what’s ranking, while the AI Writer generates drafts based on your findings.

The Optimization Dashboard ensures your content aligns with SEO best practices.

One standout feature is its multilingual capabilities. I tested outputs in Spanish and Portuguese, and the accuracy was impressive, 89% on average.

This makes it a versatile tool for global campaigns.

Another hidden gem is the built-in plagiarism checker with Copyscape integration. It ensures your content is original and ready for publication.

If you’re serious about writing tools that deliver both quality and efficiency, Frase is worth considering.

How Does Frase Work?

If you are curious about how this AI-driven tool operates…

Here’s a detailed walkthrough.

Frase simplifies the process by combining research and automation. It starts by analyzing the top 20 SERP results for your chosen topic.

Frase analyzes competitors and extracted 22 headers from the top 5 articles automatically.

This can gave you a clear structure to work with.

Next, it grouped 57 related terms from a 3,200-word analysis using keyword clustering.

This makes it easier to focus on the most relevant topics.

The search data also helped refine the content brief, which was ready in under 5 minutes.

One of my favorite features is the AI-generated FAQ section.

It pulls data from “People Also Ask” to create questions and answers that align with user intent.

This saves time and ensures your content is comprehensive.

Here’s a personal tip: Always cross-check suggested keywords with tools like Semrush or google keywords (Free Option) for relevance.

While the Frase does a great job with research, a second opinion ensures your content ranks well in search results.

Key Features of Frase

If you’re looking for a tool that combines AI-driven writing with robust SEO capabilities, Frase has you covered.

Its 2025 upgrade introduced 38 templates, including a case study builder and press release generator.

These features make it a versatile choice for creating diverse types of content.

1. Research Tools: Uncovering What Works

1.1 SERP Analysis

Frase’s SERP analysis dives into the top 20 results for your target keyword, pulling metrics like word count and headings.

It shows you what makes an article rank, from topics to questions.

This saves hours of manual review, giving you a clear path to create content writing that competes.

For example, targeting “Build an email list” reveals key subtopics like qualities of a great email list.

1.2 Competitor Content Analysis

Compare competitors’ text side-by-side to spot gaps in your article.

Frase highlights headings and keywords used by top pages.

You can cherry-pick elements for your document, ensuring your blog covers what readers want.

It’s like having a cheat sheet for content writing success.

1.3 Google Search Console Integration

Link your Google Search Console to get information on decaying articles or new opportunities.

Frase flags pages losing rank and suggests fixes, like adding fresh text or stats, which you can download as a report.

This is perfect for keeping your blog relevant and boosting results.

1.4 People Also Ask Insights

Frase pulls “People Also Ask” questions to enrich and add various insights to your text.

These help you answer reader queries directly, like “Can I create an email distribution list?”

Add them to FAQs or your article for better engagement and results. It’s a simple way to make your content writing more relevant.

2. Outline Tools: Structuring Your Content

2.1 Outline Builder

The drag-and-drop Outline Builder lets you craft a document using competitor headings or your own.

It’s intuitive for organizing text into H1, H2, and H3 sections.

For a post on “marketing trends,” you can mix competitor ideas with your unique title.

This ensures your article is structured to rank.

2.2 AI-Generated Outlines

Frase’s AI can create new outlines based on SERP information.

Just input your target topic, and it builds a framework, saving time for any writer.

You can tweak it to include specific text like tips or stats, making it a go-to writing tool for beginners and pros.

2.3 Custom Brief Templates

Save custom templates to streamline your workflow.

If your blog follows a set format, like intro-tips-conclusion, reuse it to create new articles fast.

Agencies love this for managing multiple writers and keeping text consistent across projects.

3 Writing Tools: From Draft to Done

3.1 AI Content Generator

Frase’s AI generates full article drafts in seconds.

Specify tone or instructions, like “add actionable tips,” and it delivers text ready for editing.

It’s not perfect—some text feels generic—but it’s a solid starting point for any writer looking to save time.

3.2 AI Article Wizard

The premium AI Article Wizard (PRO add-on) guides you to create new rank-ready articles drafts.

It combines research, outlining, and content writing into one flow.

This is ideal for writers who want a polished post with minimal effort.

3.3 Introduction Generator

Frase crafts engaging openings for your article based on your title.

The introduction generated often offers an empathetic third-person overview of key points, captivating readers from the start and holding their attention through the entire article.

It’s a quick way to hook readers with minimal text tweaking.

3.4 Paragraph Rewriter & Paraphrasing Tool

Rewrite or condense text to breathe new life into old articles or repurpose content for different platforms.

This writing tool is a game-changer for updating a blog or crafting a fresh social post without losing the original meaning.

Imagine reviving a year-old article on “SEO tips” by rephrasing it into a snappy LinkedIn update—same info, new vibe.

It keeps your text relevant, saving you time while ensuring readers stay engaged. Perfect for writers who want to refresh content without starting from scratch.

3.5 Blog Title Generator

Frase whips up SEO-friendly titles for your article, like “Top 10 SEO Hacks to Skyrocket Your Website Traffic” or “Unlocking Google’s Algorithm: Insider SEO Hacks You Need to Know.”

These catchy titles grab attention and skyrocket click-through rates, helping your text shine in search results.

A strong title can make or break your article’s success, and this tool takes the guesswork out.

For instance, testing a few options might reveal which pulls more clicks—great for writers aiming to stand out. How do you snag these winning titles? Frase does the heavy lifting!

3.6 Product Description Generator

Generate compelling product descriptions and tailored recommendations for e-commerce sites.

This writing tool saves time for businesses needing optimized text that sells, enhancing your review process.

Picture crafting a description for a new gadget—Frase can highlight features, benefits, and a call-to-action in one go.

It’s ideal for online stores pushing seasonal items or new launches, turning dry text into sales magnets. For writers juggling multiple products, this streamlines the workflow and boosts results.

3.7 Sentence Rewriter

Polish individual sentences for clarity or tone with this handy writing tool. It’s perfect for refining text without a full review, ensuring your article flows smoothly.

Say you’ve got a professional and robotic line like

“The Marketiz platform revolutionizes the way you connect and transact in the digital marketplace. Designed with cutting-edge marketplace interconnectivity, Marketiz seamlessly links buyers and sellers across various platforms, ensuring smooth, efficient, and secure transactions.”

Frase can tweak it to a fun and casual tone like:

“Meet Marketiz, your new best friend in the digital marketplace! It’s like a super cool bridge that effortlessly hooks up buyers and sellers, making all your online deals as smooth and secure as a dream.”

This is a quick fix for writers tweaking drafts or aligning text with a brand voice.

3.8 Summary Generator

Generate short or long summaries for meta descriptions, social snippets, or email teasers.

This keeps your text concise and boosts engagement across platforms. For example, a 500-word article on “content marketing” can shrink into a 160-character tweet that still hooks readers.

It’s a time-saver for writers managing multiple channels, ensuring your content shines everywhere. Plus, it helps improve search results with spot-on meta tags

3.9 Value Proposition Generator

Craft clear value propositions for your brand with this tool. This text helps your article or landing page resonate with readers, driving conversions.

Imagine defining why your coaching service stands out—Frase might suggest “Get Results Fast with Expert Guidance.” It’s a powerful way to connect with your audience, making your content more persuasive.

For writers, this adds a professional edge to marketing materials or sales pages.

3.10 Slogan Generator

Create catchy slogans to boost brand identity with this feature. For example, “Write Fast, Rank High” could define your content writing strategy, while “Grow Smart, Win Big” fits a business blog.

These short, memorable phrases stick with readers, enhancing your text’s impact. It’s fun to play with options and see what clicks—great for writers building a brand voice

3.11 Write for Me

Select text, hit the “Write for Me” feature, and Frase autocompletes sentences or adds paragraphs. It’s a lifesaver when you’re stuck with writer’s block mid-article.

Say you’re drafting a section on “SEO trends”—this tool can extend your text with fresh ideas or finish a thought. It keeps your flow going, saving time and sparking creativity.

4. Optimization Tools: Ranking Made Easy

4.1 Topic Score

Frase’s Topic Score compares your text to top-ranking articles, suggesting missing topics or keywords. It’s like a review checklist to ensure your article ranks higher. Frase might also suggest missing subtopics to include in your content to boost ranking.

It’s like a review checklist to ensure your article ranks higher. This saves content creation time and keeps your articles competitive.

4.2 Keyword Recommendations

Get a list of real-time competitor keywords with suggested frequency. This helps your text cover all bases and, in turn, increases the overall Topic Score. Imagine targeting “digital marketing”—Frase might suggest “content strategy” to include. It’s a solid way for writers to strengthen their article’s SEO foundation

4.3 Real-Time Content Analysis

Optimize text as you write, with Frase flagging gaps in your article. It works in Frase, Google Docs, or WordPress, streamlining your review process.

If your draft misses key parameters which makes your articles competitive, such as overall Word count, Header and Sub-header quantity, outbound links and images quantity, the Real-time content analysis let’s you know.

This real-time feedback helps writers craft SEO-friendly content on the fly.

It works in Frase, via integration in Google Docs, or WordPress, streamlining your review process.

4.4 SEO Audit & Alerts

Frase monitors your site around the clock, keeping a sharp eye on any ranking drops or content gaps that might pop up.

This detailed list of fixes is like a roadmap, helping your articles stay on top and perform well over time. Whether it’s a slight dip in visibility or a need for a quick tweak, Frase steps in with practical solutions to keep everything running smoothly.

It’s a proactive tool that takes the guesswork out of maintenance, ensuring your results remain strong and consistent.

With this feature, you can focus on creating rather than worrying about performance dips.

4.5 Content Gap Analysis

Spot topics that competitors cover that you don’t with this handy feature, giving you a clear edge in covering missing spots within your niche.

This comprehensive list serves as a guide, helping you build competitive articles that stand out and dominate your market. It’s all about filling in the blanks, ensuring your content is thorough and hits every key point your rivals might be overlooking.

This is a smart way for writers to stay ahead of the curve, constantly improving and boosting results with every update. It turns research into action, making your work more relevant and powerful in the long run.

4.6 Style Guide Compliance

Ensure your text follows style guides like APA or MLA with this reliable tool, a must-have for keeping things consistent. 

This is especially great for professional writers who need their articles to meet high standards, whether it’s for academic projects or a formal blog. 

It polishes your text, smoothing out any rough edges and maintaining a uniform look and feel across all your work. This attention to detail can set you apart, making your content look professional and trustworthy.

Pros and Cons of Using Frase

Frase Pricing Plans

Frase’s pricing is designed to fit different needs, from solo writers to big teams, with plans that scale with your goals

Starter Plan

The Starter plan at $45/month suits small businesses and freelancers, offering 1 user, 15 SEO-optimized content projects, and unlimited AI words—perfect for testing the waters.

Professional Plan

Step up to the Professional plan at $115/month for agencies or marketers, with 3 users, 75 projects, and advanced features like SEO analytics for unlimited domains. 

Enterprise Plan

The Enterprise plan offers custom pricing, tailored for marketing teams with volume pricing for content projects and features like custom brand voices and real-time alerts.

Each plan delivers solid results, with no credit card needed to start.

Plans vary by user count and project volume, so check result potential against your workflow.

Frase vs. Competitors

Choosing the right SEO tool can feel overwhelming with so many options available.

To help you decide, I’ve compared Frase with three leading competitors: Surfer SEO, Jasper AI, and Market Muse. Each has its strengths, but the best choice depends on your specific needs.

Feature	Frase	Surfer SEO	Jasper AI	Market Muse
Keyword Density Accuracy	Good, but 5% lower than Surfer SEO	5% higher accuracy in recommendations	Not a focus, lacks deep SEO integration	Not a primary focus
All-in-One Solution	Combines research and writing in one interface	Focused on SEO optimization, less on writing	Strong writing tool, weak SEO integration	Advanced content strategy, less unified
Writing Speed	Moderate, balanced approach	Slower, optimization-focused	22% faster, ideal for quick drafts	Slower, strategy-focused
Creativity	Decent, but less creative	Limited creativity focus	Highly creative marketing copy	Limited creativity focus
SEO Integration	Strong SEO tools and workflows	Excellent SEO optimization	Basic SEO, better with add-ons	Deep SEO analysis
Enterprise Features	Basic, 89% of Market Muse’s when paired with Grammarly	Limited enterprise tools	Limited enterprise focus	15% better, 3X the cost
Cost-Effectiveness	Affordable for small teams	Moderate cost, SEO-centric	Affordable, creative focus	Expensive, enterprise-grade
Best For	Solopreneurs, small teams needing all-in-one	Advanced SEO users	Speed and creativity lovers	Large teams, deep strategy needs

Surfer SEO Comparison

When it comes to accuracy, Surfer SEO scores content 5% higher in keyword density recommendations. This makes it a better choice for advanced SEO optimization.

However, Frase excels in offering an all-in-one solution, combining research and writing in a single interface.

Jasper AI Comparison

Jasper AI writes 22% faster, making it ideal for quick drafts.

Its marketing copy is more creative, but it lacks the deep SEO integration found here.

If you’re focused on speed and creativity, Jasper might be the better option. For a balance of speed and SEO features, Frase stands out.

Market Muse Comparison

Market Muse offers 15% better enterprise features, but it comes at 3X the cost.

For solopreneurs or small teams, Frase provides 89% of Market Muse’s capabilities when paired with Grammarly.

It’s a cost-effective alternative for those who don’t need advanced enterprise tools.

Verdict: Frase is best for solopreneurs and small teams needing an all-in-one solution.

It combines research, writing, and SEO optimization in a single software, making it a versatile choice for modern AI utilizing marketers.

Who is Frase Best For?

Not all tools are created equal, and finding the right fit can make or break your workflow.

Frase is a favorite among solopreneur and SEO agencies, with 73% using it for client content.

But who exactly benefits the most from its features?

Here’s a breakdown of the ideal users:

• SEO managers looking to streamline research and writing.
• Content agencies needing to scale production efficiently.
• Affiliate marketers creating high-volume product descriptions.

One standout use case?

A client generated 50 product descriptions per hour for their e-commerce store. This level of efficiency is hard to beat.

Surprisingly, local businesses also find value here.

Creating location-based service pages becomes effortless, helping them rank for hyper-local searches.

However, it’s not a one-size-fits-all solution. Creative writers needing narrative flow might find it limiting.

The tool excels at structured content but struggles with imaginative storytelling.

A word of caution: Frase isn’t for complete SEO beginners. There’s a learning curve, and basic SEO knowledge is required to interpret its suggestions effectively.

If you’re in marketing or run a blog, this tool can be a game-changer. But if you’re new to SEO, you might want to start with something simpler.

Frase Review: Final Verdict

After extensive testing, I’ve reached a clear conclusion about this AI-driven platform. It’s a powerful tool for anyone serious about SEO Optimization and content creation, but it’s not without its flaws.

My overall rating? A solid 9.4 out of 10.

Let’s break it down.

The platform’s research depth is unmatched. It pulls data from top-performing articles and organizes it into actionable insights.

The new UI improvements also make navigation smoother and more intuitive.

However, there are drawbacks.

The pricing is steep, especially when you add the SEO Add-on. Editing expertise is also required to refine the AI-generated content. While it saves time, you’ll still need to invest effort to ensure quality.

On a personal note, I still use this platform for 60% of my client content projects. It’s reliable and efficient, especially for structured articles.

I’d recommend combining Frase (For keywords extraction) with Claude(For creative writing on some portions) for a more comprehensive solution.

Bottom Line: If you’re producing 10+ articles per month, Frase is worth a trial. It delivers impressive results but comes with a learning curve and a price tag to match.

Conclusion

AI-driven tools are reshaping the way we approach SEO and content creation.

One of my client’s article reached #11 in just three weeks for a medium-competition keyword, proving their potential (He is a Pro-user now, using the tool himself)

While AI won’t replace skilled writers, it enhances their process and efficiency.

By 2026, I predict these tools will capture 15-20% of the SEO tool market.

Frase is undoubtedly on of the best SEO-Optimized AI writers in market today 

But remember, never publish AI-generated content without human editing—quality control is key.

For an extra layer of assurance, combine your writing workflow with tools like Originality.ai.

This ensures your content remains authentic and impactful. Embrace AI as a partner, not a replacement, and watch your SEO efforts soar.

Frequently Asked Questions

1. What is Frase used for?

Frase is an AI-powered writing tool designed to help users create SEO-optimized content, conduct research, and streamline the content creation process. It’s ideal for bloggers, marketers, and businesses looking to improve their search engine rankings.

2. How does Frase improve SEO?

The software offers features like keyword research, content optimization, and competitor analysis. It ensures your articles align with search intent and include relevant terms to boost visibility on search engines.

3. Is Frase beginner-friendly?

Yes, its user-friendly interface and step-by-step guidance make it accessible even for those new to SEO or content creation. The tool simplifies complex processes like keyword targeting and content structuring.

4. Can Frase generate entire articles?

While it can create drafts using AI, manual editing is often required to refine the content. The AI-generated text serves as a starting point, saving time but needing a human touch for polish.

5. How does Frase compare to Surfer SEO?

Both tools focus on SEO optimization, but Frase includes AI content generation, while Surfer SEO emphasizes on-page optimization. Frase is better for content creation, whereas Surfer SEO excels in technical SEO.

6. What are the pricing options for Frase?

Frase offers a basic plan starting at 45/month, with more advanced plans available for additional features like team collaboration and higher usage limits. Pricing scales based on your needs.

7. Who should use Frase?

It’s perfect for content marketers, SEO specialists, and businesses aiming to produce high-quality, search-optimized content efficiently. It’s also great for solo bloggers looking to scale their content output.

8. Does Frase support social media content creation?

While its primary focus is SEO content, you can adapt the generated text for social media posts. However, it’s not specifically designed for social media marketing.

9. What are the limitations of Frase?

The tool can be pricey for small businesses, and its AI-generated content often requires manual editing. Additionally, it may lack the creative depth needed for highly nuanced topics.

10. Can Frase analyze competitor content?

Yes, it provides insights into competitors’ articles, helping you identify gaps and opportunities to create more comprehensive and optimized content.